Rec · Competitor analysis

YouTube competitor analysis for what to film next.

PreFilm gets business owners more customers from YouTube. Its YouTube competitor analysis compares the channels your buyers watch by which videos beat their normal, and reads what their viewers still want.

Channels your buyers watch · best outlier since 1 Aug

The smallest channels had the biggest breakouts.

  • Thumbnail of The Only Sales Role That Will Exist by 2030

    The Only Sales Role That Will Exist by 2030The Science of Scaling · 65.8K subscribers

    28.3×
  • Thumbnail of He Makes $40K/mo Selling ONE Simple Local SEO Offer (GoHighLevel)

    He Makes $40K/mo Selling ONE Simple Local SEO Offer (GoHighLevel)The Savvy Couple - Kelan & Brittany · 39.5K subscribers

    14.0×
  • Thumbnail of The Most Overlooked $1M Business Every Town Needs

    The Most Overlooked $1M Business Every Town NeedsChris Koerner on The Koerner Office Podcast · 722K subscribers

    10.3×
  • Thumbnail of Can I Save This Failing Theme Park in 90 Days?

    Can I Save This Failing Theme Park in 90 Days?Alex Hormozi · 4.6M subscribers

    5.5×

00:01How it works

How PreFilm's YouTube competitor analysis works.

  1. Step 01

    Pick the channels

    Add the channels your buyers watch by @handle or link, or let PreFilm suggest them from searches.

  2. Step 02

    Compare by what worked

    Each video is measured against its own channel's normal, with its multiple, its age and how often it's been done.

  3. Step 03

    See what viewers want

    Break any video down, read what its viewers ask for, then turn the best into ideas for your offer.

00:02Compare channels

Compare YouTube channels by what actually worked.

A YouTube channel comparison by subscribers tells you who's bigger, not what worked. PreFilm compares every video to its own channel's normal, so a small channel's breakout counts as much as a big channel's. These four are real.

Real, since 1 Aug 2026

5.5x Alex Hormozi 4.6M subscribers 10.3x Chris Koerner 722K subscribers 28.3x The Science of Scaling 65.8K subscribers 14.0x The Savvy Couple 39.5K subscribers
The channel's normalIts best outlier

00:03Why it worked

See why it worked.

A YouTube competitor analysis tool should tell you why a video worked, not just that it did. PreFilm breaks any video down into three things.

  • The hook. How the first seconds open, and how the video is built from there.
  • The comments. What its viewers asked for under the video.
  • The offer. What the video sells, and where the pitch comes.

PreFilm's panel for Can I Save This Failing Theme Park in 90 Days?: 5.5x the channel's normal, over 1.7 million views, with Copy transcript, Download thumbnail and See what they're selling.

Save to library

00:04Their comments

Hear what their viewers want.

The best YouTube competitor research is in the comments. PreFilm reads up to 1,000 recent comments on a competitor's channel and counts what their viewers keep asking for. This scan is real.

Real · 488 comments on The Savvy Couple's videos

  • Which software they use · 3 comments“What ai software do u use”
  • Pitching to clients · 2 comments“How do you pitch it to them? Is it a difficult process”
  • Handing the website to a client · 2 comments“How do i actually hand the website over to the client tho?”
  • Hosting and domain costs · 2 comments“everybody is posting videos just as you did but no one tells about hosting and domain”

00:05Who it's for

Competitor research for people who sell.

Agencies

Track each client's competitors separately. Pro covers up to 10 channels, each with its own list.

Consultants and coaches

See which formats are pulling in the buyers you want, before you spend a day filming.

Service businesses

Find the questions your competitors' viewers keep asking, and answer them first.

See what's working for the channels your buyers watch.

00:07Questions

Before you try it.

Still not sure?

Ask Henry directly. He reads every message.

Get in touch
How does PreFilm's YouTube competitor analysis work?

You tell PreFilm the channels your buyers watch, or ask it to suggest some. It finds the videos that beat their own channel's normal, with each one's multiple, age, channel size and how often the format has been done, then turns the best ones into video ideas for what you sell.

Can I compare YouTube channels of different sizes?

Yes. PreFilm measures every video against its own channel's normal, so you can compare YouTube channels of any size fairly. A 39,500-subscriber channel's 14× breakout shows up next to a 4.6 million-subscriber channel's 5.5× one, so you see which idea did the work, not which channel is bigger.

How is a YouTube channel comparison different from competitor analysis?

A YouTube channel comparison usually lines channels up by size: subscribers, total views and growth. Competitor analysis asks what worked for them and why. PreFilm compares channels by which videos beat their own normal, then breaks those videos down and reads their comments, so you know what to make next.

Which competitor channels does it track?

The ones you add, by @handle or channel link, up to 12 per channel. You can add or remove them at any time, and PreFilm can suggest channels your buyers watch from the creators who send you viewers and the channels ranking for your buyers' searches.

Can it break down a competitor's video?

Yes. A video breakdown takes any YouTube video apart: how far it beat its channel's normal, the hook, the sections and where the pitch comes, what it sells and how it asks, and what its viewers asked for in the comments. A breakdown costs 10 credits.

Can it read a competitor's comments?

Yes. A comment scan reads up to 1,000 recent public comments on your channel or a competitor's and counts what their viewers keep asking for, most asked first. On your own channel it also drafts replies in your voice for you to paste. A scan costs 10 credits.

Can I see another channel's YouTube analytics?

No. Watch time, click-through rate, traffic sources and revenue stay private to the channel owner, in YouTube Studio's analytics. What anyone can see is public: views, subscribers, publish dates and comments. PreFilm works from that public data, comparing each video to its own channel's normal and reading what its viewers ask for in the comments.

See what's working in your niche.

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